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Choice Broking Stock Trading, Demat, Brokerage and Reviews 2023

ncorporated in 2010, Choice Equity Broking Pvt. Ltd (commonly known as Choice Broking) is a Mumbai-based full-service stockbroking firm. Choice broking is a subsidiary of a publicly listed financial services firm named ‘Choice International Limited’ that was formed in 1993.

Choice Broking offers online trading and premium financial services for an entire range of financial products like Equity, Derivatives, Currency, Commodities, Mutual Funds, wealth management, Portfolio management, Insurance, and Loan against share. The company has a depository membership with CDSL and NSDL and is a member of NSE, BSE, MCX, NCDEX, and ICEX. The brokerage charges of Choice Broking are claimed to be one of the lowest in India when compared to other full-service brokers in the industry.

The company also offers Margin Trading services to its customers that allow the clients to purchase shares by funding smaller portion with its funds and use broker funds for the remaining amount. Under MTF services, you can avail up to 4 times of leverage funding and carry forward your delivery trades beyond T+7 days.

Choice Broking also offers NRI trading and investment services. The company has 50+ offices, 500+ employees, 1100+ franchises spread across the country.

The company has recently introduced its brand of mobile and web-based trading applications for stock markets and mutual fund investments. In 2017, the company launched the Mutual Funds web and app called Investica, and in 2018 it launched a stock market mobile trading web and app called Jiffy. The company offers After Market Orders (AMO), Pre-market orders (PMO) along with market order, limit order, stop-loss order, stop loss market order to its customers.

Choice broking has a refer and earn program for its clients that provides them an opportunity to gain a lifetime income by way of sharing a certain percentage of brokerage received from the referrals.

Zerodha (India’s Best & No. 1 Broker)

  Special Offer – Free Equity Delivery and Mutual Funds

  • Brokerage-free equity delivery trades.
  • Brokerage-free Direct Mutual Fund.
  • Pay ₹20 per trade for Intraday & F&O.
  • The best trading platform in India.

Zerodha is India’s No. 1 stockbroker. It is among the largest and most reputed brokers offering online flat fee discount brokerage services to invest in Equity, Currency, Commodity, IPO, Futures & Options, Bonds, Govt. Securities, and Direct Mutual Funds.

Zerodha charges Rs 0 brokerage for equity delivery trades and direct mutual funds. For intraday and Futures, it charges flat Rs 20 or 0.03% (whichever is lower) per trade. Further, for Options trades, it charges Flat Rs. 20 per executed order. That means with Zerodha, the maximum brokerage you pay for any transaction is Rs 20 for an order (of any size, amount or segment).

Zerodha Review 2023

Zerodha is the best stock broker at this time. They offer an excellent online trading platform, charge a low brokerage fee, and is regarded as the most transparent stock broker. Continuous improvement and innovation made them the fastest-growing fintech company in India. Here are the key strengths of Zerodha:

  • The largest stockbroker by active clients, market volume and new customer acquisition.
  • One of the safest, most reliable & trustworthy brokers.
  • Offers the most advanced online trading tools.
  • Charges zero brokerage fees for Equity Delivery and Mutual Funds.
  • The maximum brokerage charged is Rs 20 per trade. You save 60% to 90% on brokerage in comparison to traditional brokers.
  • Offers up to 20x leverage on intraday trading.
  • Offers Zero Commission Direct Mutual Funds.
  • Suitable for all kinds of investors including active and passive investors, beginners, active traders and algo traders.

Zerodha is the most technologically advanced stock broker in India. It has built multiple trading software for its customers. These are: Zerodha Kite (web and mobile trading app), Coin (mutual fund investment platform), Varsity (investor education program), Trading Q&A and many other tools. Zerodha also offers Smallcase (thematic investment platform), Streak (algo & strategy platform), Sensibull (options trading platform), GoldenPi (bonds trading platform) and Ditto (insurance).

Zerodha is safe for investment because:

  • Its ratio of complaints to active clients is among the least on the exchange.
  • It is a zero-debt company.
  • It doesn’t offer Margin Funding.
  • It doesn’t keep client securities in the pooled account.
  • It doesn’t do proprietary Trading with client funds.

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